Get Highlighted By Opting For PPC Services

Pay per Click advertising (PPC) is the predominant way to determine the immediate results over online marketing campaigns. The cost-effective PPC service enables the mechanism of publishing the ads on the 'sponsored links' sections of the search engine derived result pages. PPC is one of the most effective modes to be highlighted and emphasized in the search engines. In this article, we focus on the advantages of taking up PPC services and the current pay per click advertising mechanism.

It is one of the easiest means of attracting the website traffic. It can be smoothly adopted as an effective online marketing strategy. It is also one of the most cost effective means and derives major advantages that are proportional to the cost involved.

1. Taking up the PPC management services, the owner of a company can focus on the product development and other ideas dealing with the day-to-day handling of the jobs, without taking any headache of the online advertising part.

2. The PPC requires various settings to be correctly configured to set up a PPC campaign. The Ad word settings needed in the PPC related work is quite complicated, which an expert can better handle. 

3. The PPC management expert is the right person for selecting the keywords as the keyword strategy can vary depending on an ad campaign. The research involved in the keyword selection is an ongoing process, and the expert can only do this in the best manner.

4. A strong ad copy is one the most primary and important parts of a PPC related campaign. An ad that does not attract any clicks at all may just ruin the whole plan. It does not matter if you reach the perfect landing page with the most proper keywords, the wrong ad copy might result in no results and benefits.

5. The agencies offering the professional PPC management services work simultaneously on several campaigns on a day-to-day basis. As such, they are already aware of the various strategies and trends involved in designing a successful PPC campaign. They can implement such strategies in your projects as well.

6. The facility of constantly tracking everything starting from sales to the ROI can be managed by the PPC management expert. By tracking the progress and results of a certain site traffic plan, they also analyze and accordingly optimize the campaign to improve the results.

7. To keep up with the newest and the most innovative latest trends, it is important to be updated with the latest techniques and strategies. For constant improvement of the ad campaigns, one should hire the services from an expert who always updates themselves with the latest developments.

The generation of strategic reports in addition to the adjustments in the campaign based on the performance mapping results helps the experts to drive the campaign towards its set objectives. This can be handled with complete effectiveness only when expert services are taken. With the rising Pay per Click advertising services in India, opting for the right PPC management expert can help a brand achieve the right kind of results.

6 Tips to Get Best Out of the Local SEO

Local online marketers who cater to local customers need every edge that can easily be acquired. Merely starting local search campaign may not be enough but getting the perfect coordination of your local SEO campaign is the real key to success. Only the best SEO services company can make things happen. Here are the top six local SEO tips that can be helpful in making the online business to reach to the top of the local SERPs.

1. Use keywords on each page: Search engines are nowhere near to the judgments of humans in identifying the relevancy of a web page. Though few SEO experts may differ in inserting more keywords, this technique of using keywords in every page can still be included in the top SEO tips which an online marketer can surely consider.

2. Upload images: Though images and pictures do not be of great help for SEO, they make the listing more customer friendly. More than texts, images always attract human eyes. This psychological impact can surely create more prospects who can be easily converted into regular customers in a long run. Of course, decent images of the products or services are to be used.

3. Cross-link pages with anchor text: The aspect of cross-linking the internal pages of the website is one of the effective local SEO tips. Like the common external link building, this internal cross- linking too, play a critical role in ranking the page. Of course, the usage of the right anchor text is mandatory.

4. Display testimonials and reviews: Like the ‘word-of-mouth’ publicity, testimonials and reviews play a vital role in online marketing. This is really true with the local business website and hence considered as the important SEO tips an online marketer must follow. As per SEO experts, these two factors are correlated with the page rankings.

5. Incorporate a site map:  A well-designed sitemap with the metadata of every URL helps in building a good business directory. Such an addition is considered to be a necessary SEO technique which allows the search engines to index all the web pages via the metadata description. More importantly, being a visual data, a visitor can always remember the site map which is integrated  with Google map.

6. Add phone number and address: In general, most customers prefer to know the contact number and address of a local online marketer. Hence adding such data go a long way in getting the new prospects as well as in retaining the old customers. These vital data can be given in all pages for the sake of easy reference to the visitors.

Undoubtedly, the SEO tips above mentioned form a real foundation to the websites. Hence a business owner can always hire a Best Search Engine Optimization Company in India which alone can make these tips  work in getting good traffic to the websites. A good SEO company always strives to use the proven and trendy SEO techniques and use important media such as text, picture, video and audio in perfect balance in order to get the right prospects.

7 Benefits You Get By Using Social Media for Your Business

Social media has vast diversified users spread all over the world. Earlier social media was used as a platform to get in touch with friends & people and share pictures or thoughts, no sooner did the idea of sharing business insights started than the businesses started capturing their target through social media marketing. No matter what you buy or sell, the business gets an additional leverage by marketing on social media. You may find many social media marketing company in Gurgaon, make sure you lay your hands on the best.

1.    Social media is saturated with potential customer:

Just for your information, B2C marketing is all about capturing customers via social media platforms like Twitter, Facebook etc, and conversion rates are high. The reason is simple when you put up your marketing ads on the social media sites it always entices the target. Apart from reading and sharing social feeds, the audience does take interest in online service and product that too if given with offers, you know you already have a lead.

2.    Connecting with customer: 

Social media is a most reliable source of customer feeds. It gives you an opportunity to build effective business relation and also enables you to understand the customer behavior. Quality interaction is always beneficial for business as you can learn about your customer experiences and provide necessary service for better customer satisfaction. Unsatisfied customers are hard to retain.

3.    Branding: 

Social media is the platform where you can introduce your products and services to your audiences worldwide. Your audience acts as your brand voice for the service you provide, a small note of appreciation from the customer can be very helpful in building your brand image. It depends on how spontaneous you are in reverting customer enquiry. Marketing on social media helps you to create brand awareness in the market as most of the population has an active social media profile. 

4.    Traffic:

 Marketing on social media is like serving the hungry people’s need, for example when you want something like really bad but get stuck for varied reasons, the advertisements on your social media sites change the mindset and capture you as a lead. Even SEO plays a significant role in drawing traffic on your website. This increases the conversion rate and as marketing on the right platform can target the maximum audience.

5.    Low cost: 

Previously marketing strategies were costly and often evolved additional cost, most importantly without any guaranteed return on investment. Marketing on social media is very cost effective, as you can directly reach out without any third party involvement. You can target many social platforms at the same time maximizing the opportunities for lead conversion.

6.    Competitive research:

Since social media is an open platform you can easily research on your competitor product and services, like their marketing strategies and their social media activities. You can use SMO tool to avail certain reports for detailed research, this will surely help you to stay ahead in the competition and improve your brand image and increase brand loyalty. The competitive research helps you to brush-up your knowledge of market insights.

Social media is a highly influential forum and is an ocean of opportunity, your presence on social media will drive your business goals. Not only you get to improve your brand image but also draw maximum traffic. The SMO company in Gurgaon has proven SMO strategies that have triggered the lead conversion in business and helps to achieve desired goals. Every platform has certain pros and cons, negative reviews can also take a toll on your brand image.

Pay per click advertising services – The best marketing practice

Are you thinking of a consistent and instant way to publicize you business online? If yes, then pay per click advertising services is certainly the right alternative for you. Regardless of how small or big business you have, these services are capable of effectively promoting it to a larger audience. Owning a website online alone does not constitute to its popularity and higher ranking on the search engine. It further involves you to adopt distinctive techniques of search engine optimization and PPC services are one of them. 

    

What is pay per click?

When it comes to paid online advertising, the only name that comes in the mind of every business owner is pay per click services. It is a compelling measure to promote your services and products online on different search engines. There are several companies for ORM services India available that also look after all your business SEO requirements online with their custom-made services. They have a well-certified team of advanced analytics, researchers, and specialists to deal with your business promotion. 

Why prefer PPC management?

With the availability of different free of cost methods for SEO and online reputation management, the question of why to prefer pay per click advertising services is obvious. Looking at the fierce increase in the competition for enhancing search result visibility, you may certainly not wish to compromise in terms of brand promotion. Here are some crucial yet practical reasons that support the consideration for PPC advertising services including – 

• Its flexibility allows you to pay only when the interested visitor clicks. 

• You can conveniently set your budget as per your individual needs with PPC thereby controlling your overall business costs.

• It allows you to reach your target audience with appropriate ad and at appropriate time. 

• It is capable of showing instant results as compared to other organic searches. 

• Another significant reason that supports the preference of PPC is that its data can provide complete information of the conversions to your marketing channels. 

Its key benefits

Looking at the growing demands of ORM services in India, you need to pay significant attention on your business’ search engine optimization. With a paid service like pay per click, you can definitely acquire the following vital benefits that may include – 

• Geographic advertising

• Well-targeted advertising

• Offers competitive advantage

• Provides instant results

• Ensures effective cost control

• Helps efficiently to track the success record  

What you exactly need to do is to find an ideal company for these services to take out maximum advantages for it.  

Finding the best 

There are numerous reputed companies offer high-end services of pay per click to match your individual business needs and create your remarkable presence online.  Being the most promising and well-appointed measure of promoting your business, you need to find the best company amongst all to remain at top. You can find below some of the important services that you should look out while making a selection for such companies that include –

• Identification of landing page

• Appropriate development, research and selection of keywords

• Creation and tracking of campaigns

• Obtain budget suggestions

• Adjustment of ad groups

• Provision for bid management

• Improvement of campaign and creative testing

• Analytics of landing page and ad copy

• Availability of monthly report along with campaign tracking

• Selection of specific keywords 

RESEARCH THRIVES AT START-UPS: CITY INNOVATES LEADS

Call it a breeding ground for innovations and research or by any other name you wish to, the ground reality is that City Innovates Pvt Ltd, a Company known for its digital advances, is simmering with the activity of innovative pursuits by young interns from the leading engineering colleges universities pan India. It is a treat to watch 25 interns excited about their individual projects, shaping up to deliver positive outcomes. The mentors who are the employees of City Innovates and experts in their respective domains are equally gung ho at the performance of young minds.

It is a rare sight to watch the interns occupied in their respective projects more than even the employees in their live projects. After all, where else do you find companies getting so engrossed into making students industry-ready? “The enthusiasm in the interns is so overwhelming that they don’t let us focus even on our own core live projects. The compelling interest of interns is so engaging that we find it difficult to say them ‘NO’ to any question they ask us any time of the day”, remarks Vattan Deep, a Mentor in the advanced technology design of responsive website.

For interns, it is a life-changing exposure. “We couldn’t have imagined such a fast-paced learning as this”, saysDhrub Jindal from Thappar University. Naman, a yet another intern from NIIT Neemrana says, “I drive the Company’s international digital marketing, an opportunity I couldn’t have hoped with any other company. I have full freedom to try an innovative strategy and tactics to penetrate the world market. The experience is preparing me for the new challenging assignments”. Jaspreet from GurunanakDev University Amritsar and Rahul Singh from Pondicherry University amongst the top performers of their colleges are confident of rolling out their niche software projects within the next ten days.

As for City Innovates, the CIIP platform created for such learning is hugely empowering. It has made the process a very serious activity. But for Campus placements in their home universities and colleges, it does not spare the interns to go out of the Company for any other reason. The reporting timings are fixed and lunch break is just the only time to relax and chat amongst friends. The project work goes under the watchful eyes of senior Management. There is a weekly performance evaluation by the Mentors which is displayed on the Notice Board. “You cannot let go this robust activity as an ordinary learning. The precious time of the top notch students of various institutes is important to us and they must go back to their institutes, well empowered. Moreover, interns and their parents have reposed faith in us to make them employable”, says the Director and CEO City Innovates, KashishJhamb.

We do wish to send a clear message to the industry that they would do well for themselves in hiring our trained interns in their companies without any apprehension, whatsoever. The gain would surely be of the employers. Each one of our interns is an innovative mind and has committed himself/herself in the project, heart out with profound outcomes. They are indeed the stars in their respective domains and have invested their full time and potential to learn and excel. We can vouch for them as true researchers and innovators in the making. They have also engrained in them, all good practices and ethos of corporate life and have cobbled themselves with organizational behavior practices of City Innovates. We are also grateful to them for having made City Innovates’ CIIP program a success by their wonderful contributions. A run-down on the ongoing projects is as under:-

About City Innovates

It is your Global City evolving every moment through innovation. We are a Group supporting clients with IT software and solutions in the field of IT industry, Finance, Education, Healthcare, Management and across multiple businesses. We are also a top Web Designing, Development and Digital Marketing Group globally known and recognized for our superior quality deliverables and timely execution of projects.

INTERNSHIP REDEFINED: NOW IT GOES UNDERWAY FOR STUDENTS AT THE AGE GROUP 13- 21 YEARS

In a first, the internship is now also at a school level. A new initiative by a famous city IT Company indeed breaks into an unchartered path seeking new outcomes which would impact the quality of manpower in the country in the times to come. Whereas, the conventional internship normally begins around the end phase of a college education with a view to give student, an exposure to the industry, the school internship goes side by side of conventional classroom education. It aims at providing an opportunity to students at an early age to identify their strengths, innate expertize and passion and provide freedom to pursue their core talent, an ultimate deliverable. The hands-on experience of working on live projects provides them the much needed belief in their abilities. There is one strong view that the school internship is a needless diverter of students focus and goes against the very grains of learning of basic education, essentially needed to build fundamentals and for application to honing special skills and for innovate. However, in a technology driven and ever evolving era of continuous teaching- learning, side by side, skill development process adopted by the school internship is bound to prove an academic clincher, a powerful enabler.

Industry in India, for want of skills is struggling to meet the global business competitiveness in quality and innovation. When a graduate  engineer joins a company, he/she is woefully short on desired expertize in the application of his knowledge and companies takes a lot of time in training the resource. The school internship which goes side-by-side will fill up the much needed gap. The initiative by a Gurgaon based IT Company appears quite visionary and delivers squarely on people’s choices and needs. It incubates skilled manpower for the industry.

“School Internship seeks to invite students to take some time out of their regular studies which may well be during the school off hours, on Sundays and holidays. We request parents to support their wards discover, untapped potential and excel”, says the Director of City Innovates Ms Sneh Jhamb.

The unique feature of the internship program is an option extended to the students to earn while they learn. This provides students necessary financial support to subsequently pursue higher studies and other expenses. Selected students are given live projects and rewarded. Furthermore, a student capable of working independently may seek projects through various bidding sites and earn while working from home. The Company is ever willing to absorb a good student as an employee on regular roll, if considered fit for a job.

IT Sector contributes about 6% of India’s total GDP, providing employment directly or indirectly to over 2 million people is a pointer to the direction that IT skills shall continue to dominate the service industry. E-retail brands like Flipkart, Amazon, Snapdeal are making headlines turning the attention of the youth to grab the opportunity in the emerging fields, sooner than later. It is time to adapt school internships to ‘catch them young’

                                                                                                  By JR Sharma, a columnist and CIO City Innovates

STRETCHING THE CANVAS

At City Innovates, we are driven by an extraordinary passion to meet the scale of challenge of a large working young population, rising to 125 million over the next one decade. We are laying the first few bricks to the foundation of India’s resolve to create 100 million new jobs in the next decade. By some estimates, India produces twice as many new graduates each year as it can absorb; the other remain jobless for want of skills. This is where we come.

No wonder, due to lack of skills in India,  what we see today around us, are armies of delivery boys, guards, housekeepers, peons and stool sitters. Out of around half a billion jobs in the country, barely 15% of work force is skilled and working in organized sector. 85% and more are on informal jobs and get not beyond $ 1.50 a day. This is what we are resolved to improve substantially, very soon.

In what could easily be a first in India that Youth Internship Program (YIP), an ambitious initiative by City Innovates and launched on 15^th of October, 2014 aims to build competence for special job skills in students while they are doing their secondary school education. A high quality vocational training in superior IT skills without disturbing the students from their routine studies is both, a challenge as well a hallmark deliverable of this Company.

Students can earn while they learn. YIP helps good students to earn while working on job, and thus use the money so earned to pursue their higher ambitions. At the end of the program, students would be able to identify their area of strength, innate potential to perform. It would build confidence in them to pursue the career of their choice. Interns are put through the rigor of hard-core skill-development capsule of 3 months in the contemporary IT skills, including web designing, digital marketing and developing mobile applications. By the time they pass out from 10+2 class, they are all geared up to select and pursue the field of their expertise for further education and continue to build side by side a passion they would have developed for the skill gained during the internship. The internship is no longer a barrier to student’s academic performance but instead, develops increased focus to the area perfected by them during the youth internship.